Sweet Diamond Dust :: essays research papers

Chapter IV focuses on the presence of the Americans in Puerto Rico during the early part of the twentieth century and their subsequent development of the sugarcane industry there. During this time, the United States military occupied Puerto Rico. Due to this occupation, the native islanders were affected in numerous ways and were looked down upon by the Americans. The Americans viewed the natives as incompetent and unable to be trusted. Many new American banks were popping up in Guamani that were reluctant to finance island run mills, but were giving money to the American run mills: "A number of powerful banks from the north had recently opened branches in Guamani†¦These banks, however, found no difficulty in financing the new sugar corporations that had recently arrived in town, but mistrusted island initiative" (26). The opening and inauguration of the Snow White Mills, "†¦the ultramodern refining complex the newcomers (Americans) had been building from months on the valley," (28) was of major significance in this chapter. Don Julio was strong-willed and vowed that he would not sell any of his land and "share the same fate" as the other local sugar mills. It was rumored that the Americans had declared a cessation of hostilities in the sugar mills war, and were now willing to aid the criollo hacienda workers. This was his opportunity to mingle and discuss his plans with the owners of Snow White Mills. When Don Julio arrived at the fair grounds, he made his way over to Mr. Durham and Mr. Irving, the president of the mills and the president of the sponsoring bank National City Bank, respectively. These two Americans saw the US victory as a major step towards modernizing for the US and for Puerto Rico: "’Twenty years ago it brought you freedom and order; this times it’s bringing you our nation’s progress. Thanks to that army out there your island is being inaugurated today in to the modern age," (32) said Mr. Durham speaking of the army that was present at the festivities. Don Julio was disturbed and offended by this comment. Mr. Irving said that the progress of the new century belongs to Americans and the progress of the past belongs to the Spanish. Yet again, showing how the Americans look down upon the native peoples. He then proposed his deal to the two Americans; he would sell them some of his cane fields, if they would lend him the money to ‘modernize’ his own mill.

On the Subway Essay

â€Å"On the Subway† is a poem by Sharon Olds that unfolds â€Å"to convey a sense of fear, ambiguity, inequality, and inner city tension. The situation is set by the title, and this makes all that follows clear as far as its meaning is concerned.†(para. 1). Ms. Olds tells the story through the narrator who while riding the train observes that she is alone with a young black boy. â€Å"While nothing really happens beyond the two observing each other, the poem still manages to shed light to inequality, prejudice, and stereotypes.†(para 1). The poem begins with the narrator telling the story of the two of them alone on the subway train through her observations and predisposed prejudices. There are many Symbolic references about class, race, and inequality made throughout the story. As the story begins the first symbolic reference unfolds as the narrator describes the boy’s feet and his shoes. As she goes on to further describe the boy’s shoe laces we get the sense of the imbalance of equality of the races. While the sneakers themselves are black it is the laces that are white and form a complex pattern which is referred to as intentional scars. The author uses the white laces to symbolize the imbalance of power that the young boy has had have more power to face as a minority. They also suggest that since the laces keep the shoes on or together that they. The laces could also be symbolic of the markings left on the boys’ ancestors back in the day when they were slaves and had received a beating thus bearing the scars of the beating. The woman also uses the boy’s clothing to further symbolize the stereotypes and the injustices between the races. She is fearful of the boy because of the type of clothing that he wears. She feels that because he is dressed in clothing that is considered to be more urban and open that he was dressed like someone who would be a mugger. The woman who was clothed in fur was covered. The woman is fearful of being attacked because she is more affluent and therefore more of a target. Both the boy and the woman are sizing each other and without really knowing one another they both have their own feelings about each other. The boy knows that since the woman is a white woman she is covered in fur and therefore she has more affluence and power. The woman is truly fearful of the boy because of her own preconceived thoughts about race. She cannot look passed what the boy looks like woman is uncertain of the boy. She looks at him with fear that he can attack her at any moment because of he r affluence. The author continues to discuss the separation of races by discussing how much easier it is to be a White person than it is to be an African American. The poem indicates that being white offers privileges that being African American does not. It is the color of her skin that has provided her with better opportunity and separated her from the boy on the train. This poem is relevant today as it exemplifies stereotypes and inequalities that are still present in our society. The woman on the train represents wealth and power. The boy represents missed opportunity and poverty. The woman on the train feared that she was going to be attacked by the boy on the train simply because of past experiences and making judgments on someone simply based on the color of his skin and how he was dressed. Chances are that had the boy on the train been white the woman on the train would not have the same fear or feel the same way. Even in our society today we have people who are still quick to make rash judgments while not having all the facts or making a decision based on past experience. I also think the poem does reference some compassion between the boy and the woman by the end of the poem as the woman mentions that both races can be misunderstood and that both of them can get hurt or be harmed by being judged. They each have struggles that they have to overcome.

Sexual Education Classes Should Be Taught - 1168 Words

What would you do if you or someone you knew found out they were pregnant or had a sexually transmitted disease because of unprotected sex? Would you only care once it’s too late? Wouldn’t you wish you could have prevented what you thought you were incapable of ever dealing with? Surprisingly to many, unwanted pregnancies and sexually transmitted diseases can be preventable with the proper education. Sexual Education classes should be mandatorily taught in public schools to benefit the adolescents who are more susceptible to sexually transmitted diseases, who are sexually active, and who lack positive decision making skills. â€Å"Educators feel apprehensive or unsure in tackling the topics of sex, sexuality, and sexual health. They feel very overawed about where to start or disorderly about what to teach and when to teach it.† (plannedparenthood.org) However, the sex education classes are not for the teachers or the parents; but instead for the children. Adults should not hide behind the bias that states sexual education classes are inappropriate because the objective of the class is to prevent not promote.. Young people should obtain applicable health information to cultivate useful techniques for preserving a flourished lifestyle. Mentors have a duty to not only assist students, but families as well by providing ethical and wide-ranging information in secure and open-minded surroundings so that teenagers can absorb the concept of sexuality in a fit and positive setting.Show MoreRelatedThe Effects Of Sexual Education On Public Schools1702 Words   |  7 PagesAbstract Sexual education being enforced in public schools is important and it should be taught in all schools. Young adults are learning that it is important to wait until marriage to have sex. Sexual education taught in public schools does raise a couple of eyebrows because some parents think that young adults should not learn about sex at their age. Sexual education is very important for young adults to either use abstinence or condoms. Sexual education in schools are the proper classes for youngRead MoreSexual Education And Sex Education1358 Words   |  6 Pagesadults know the results of their choices? Sexual education teaches all of the following, and kids in the curriculum are more likely to defend themselves in a plot when they were approached by a stranger (â€Å"Teaching children in schools†¦Ã¢â‚¬ ). Sexual education teaches students about sexual health, abstinence, and information such as contraception, condoms, unplanned pregnancies, and sexually transmitted diseases (â₠¬Å"Sex Education Programs†). Comprehensive sexual education provides students with tools they useRead MoreThe Impact Of Media On Teens And Children1477 Words   |  6 Pagessongs playing on the radio stations, portraying sexual intercourse as acceptable behavior. They are found all over the media today. Not only is this type of media affecting the minds of teenagers, but also the young minds of our nation’s children. Media is spewing misleading information to the minds of our teens and children; abstinence is no longer being pursued. Sexual intercourse is more common now than it was decades ago. Our teens need to be taught the truth of these misconceptions and myths, becauseRead MoreShould All Schools Adopt More Sex Education?1748 Words   |  7 PagesAlthough These classes show a lot of improvement in having great results because they can teach the students about teen pregnancy and reduce these statistics However these classes have a lot of potential because they can teach the students things like reducing teen pregnancy ,Reduced disease like HIV/AIDS, Understanding that it’s a struggle having a kid while still being in school,and lastly debunking myths sexual references . Should all schools adopt more sex education classes in schools ? SchoolsRead MoreShould Sex Education Be Taught?862 Words   |  4 PagesSex Education in the classroom. Almost all student in the USA receive some type of sex education between the grades 7th and 12th. Sometime even as early as 4th grade. Many states now have laws that do not allow the parents to opt out of the class, regardless of how they feel about their child being taught, these things (Contemporary Education Issues | K12 Academics, 2015). While some states leave it up to the individual district to set the rules for sex education in the district. Sexual EducationRead MoreThe Effects Of Sexual Education On Public Schools908 Words   |  4 PagesHow Sexual Education In Public Schools Benefit By: Michelle Schlichting English Composition I November 2015 Sexual education in public schools has many benefits. This is of course if every public school would be willing to provide their students with the opportunity to be able to take this class. Therefore I believe that some sort of sexual education class should be provided to all high school students in public schools. Sexual Education should be taught in high schools for quite a numberRead MoreSexual Education Starts At Home Essay856 Words   |  4 PagesSexual education is a constant development that starts from birth and continues across the developmental life span. During this process, it is crucial to lay a strong foundation for sexual health. There are many factual and non-factual opinions about the topic of sexual education. It is constantly it is being discussed and highly publicized in our society via Mass Media and some of the most influential people in our lives. Sexual education is more than sex; it’s about sexual development, reproductionRead MoreHigh Teen Pregnancy Rate: Comprehensive Sex Education at Fault?1377 Words   |  6 Pagesthe lack of sexual education within her school. She claims that because she did not received adequate information on this subject, she was unaware of what she was getting herself into. The question is: will the opportunity to experience sex educat ion classes make a difference in preventing teen pregnancy? Sexual education, in a broad sense, is a series of courses taken by adolescents throughout their school years in order gain a better understanding of aspects that pertain to sexual activity. BeginningRead MoreThe System Of Sex Education Essay1034 Words   |  5 PagesSystem of Sex Education Abstinence education should be a part of sex education in schools because it is the best way to avoid the risks of unsafe sex. Children are only taught how to have sex, and they believe the pullout method is effective. Some children are not ready for sex, but they do it anyway because they are not told to wait. Abstinence should be taught as part of sex education because sexual transmitted disease, teen pregnancy, and abortion rates would decrease. Sex education in schoolsRead MoreShould Sex Education Be Taught?1124 Words   |  5 Pagesadolescents have healthy sexual attitudes and engage in sexual behaviors that will not compromise their journey to adulthood (Adolescence pg. 193). Are the â€Å"suttle† and â€Å"private† talks about sex harming adolescents versus helping them? Is the sex education that is being taught being embedded in adolescent’s heads? Many people have a different opinion on wither sex education should be taught in school and how it should be taught. When looking at the statistics, sex education can play an important role

The Delicate Balance Between Innocence And Experience

The Delicate Balance between Innocence and Experience William Blake’s â€Å"The Chimney Sweeper† in his Songs of Innocence is a literary masterpiece that is still relevant and impactful in the modern world. In lovely form and description, Blake explains the atrocities and hardships of the Industrial Age in a poem suitable for school-age children and with the beautiful simplicity that only a writer like Blake could produce. The Songs of Innocence is a look into the purity and wonderful outlook on life that children usually have. While in its counterpart, the Songs of Experience, Blake uses adults as protagonist. The Songs of Experience is a look at the effects that hardships and failures have on adults, therefore having a pessimistic outlook toward life. In his these two works, Blake produces a parallel universe between childhood and adulthood where the optimism of dreams of childhood and the bitterness and stagnation of adulthood never seem to know one another. The nar rator in â€Å"The Chimney Sweeper† is a young school-age boy, who never tells the reader his name, which speaks of the selflessness of child. In the first stanza, the boy tells his brief life story and about his mother’s death that leads to his father selling him into slavery. In the rest of the poem, the boy tells the reader about the brutal conditions of slavery that he and his peers must endure. Specifically, the boy tells the readers about Tom Dacre, a boy who is struggling with the misery of working endlessShow MoreRelatedThe Stolen Party1168 Words   |  5 PagesStolen Party† Innocence is a precious gift that we all have at some point. In Liliana Heker’s ‘The Stolen Party’, Rosaura experiences a loss of innocence after attending her friend Luciana’s birthday party. Before the party, Rosaura is unaware of her social standing and she believes has been invited as a friend. Her innocent attitude is amplified while at the party when she demonstrates a sense of superiority towards the other guests. By the end of the party, however, her innocence is shattered whenRead MoreAnalysis Of The Poem The Daughter Of The Dancers 1522 Words   |  7 PagesThe Virtue Of Innocence Innocence is a glorified trait in nearly any culture around the world. Many strive to keep the innocence they are born with, and plenty others spend a lifetime attempting to regain the innocence they have lost with age. In the following photos, innocence is a common theme, which each photographer approaches in a unique way. There is a dull and unsettling truth behind the innocent demonstration of young ladies acting much more mature than their age. Manuel Alvarez Bravo isRead More Analysis of The Lamb and The Tyger by William Blake Essay1641 Words   |  7 Pageswhether it was morally right. He did so by using varying techniques that set up clashes between ideologies and reality. His poems allow us to see into ‘the eternal world of the spirit’ and his dreams of the sacred England he had always wanted, a place undamaged by technology, a place that is peaceful and tranquil. But not all his poems reflect this. In fact, from Blake’s ‘Songs of Innocence and of Experience’ there are a number of poems, describing what life could be like and in reality whatRead MoreThe Lord Of The Flies1468 Words   |  6 Pagesplane is shot down during a war. Though the novel is fictional, its exploration of the idea of human evil is at least partly based on Golding’s experience with the real-life violence and brutality of World War II. Free from the rules and structures of civilization and society, the boys on the island in Lord of the Flies descend into savagery. Golding’s experience in World War II had a profound effect on his view of humanity and the evils of which it was capable. Although Golding’s story is confined toRead MoreEssay on A Two-Class Society Exposed in The Stolen Party1289 Words   |  6 Pagesher. Here we see that Rosaura’s mother is trying to make her daughter aware of the difference between Luciana’s family and her own family. We can presume that her mother has had an incident like this before in her life and wants to prepare her daughter for disappointment. Brandon Spontak states that Rosaura’s mother is not very educated . . . but has an instinct which only comes from years of experience that she uses to detect problems in life (89). As Rosaura’s mother tries to explain that LucianaRead MoreA Comparative Study on the Theme of East-West Encounter in Kamala Markandaya’s Possession and Anita Desai’s Bye-Bye Blackbird1589 Words   |  7 Pagesdrawbacks and the qualities of both the East and the West. She has tried to present the East in serious conflict with the West. But she plays the role of a neutral observer in her novels. In her novel possession, she presents the perpetual conflict between the Indian spiritualism and the western materialism. Caroline, a young British widow, comes to visit India. She meets a fourteen year old boy, valmiki. He is a painter in a south Indian village. He is poor and he paints on the rocky walls of the cavesRead More The Importance of Symbolism in The Glass Menagerie Essay1609 Words   |  7 Pagescoat on properly, he becomes frustrated with his clumsiness and flings it across the room, breaking some of the glass collection. Laura â€Å"cries out as if wounded† (42). This shows how fragile Laura really is and how she reacts when even the small balance of her apartment is shifted. Immediately Tom reenters the room in an attempt to comfort her. This incident brings to light Tom’s predicament of the impact of his leaving, which is that â€Å"Tom cannot escape until he finds the way to leave without shatteringRead MoreThe Role Of Women During The Enlightenment And Transcendental Period1637 Words   |  7 Pageswhile Fuller expressed the roles of women in a very almost excited, positive way. The roles portrayed for the women in each era differ greatly, from how they should behave to if they should even be allowed to be educated, really the only similarity between these two works is the fact that both women wrote them to help the young women in their society figure out where they fit in and how they should behave. Rowson was a writer during the Enlightenment period, a movement that eventually led to the RevolutionaryRead MoreThe Poisonwood Bible2189 Words   |  9 Pages333). Since the reader progressed though Leah’s bildungsroman they realize Nathaniels inability to adapt created an individual worthy of a monstrous title. Another strong candidate in the reader’s mind is Ruth May, she is innocent. Crediting her innocence she puts things in terms of a five year old â€Å"Father says a girl can’t go to college because they’ll pour water in your shoes† (Kingsolver 117). Her character pulls on reader’s heartstrings, and at times when things go against her â€Å"I was a waste ofRead MoreArt Museum And Its Effects On Sexual History2572 Words   |  11 Pagesclear, and that is that our perceptions are so diverse. If diversity exists within us then isn t that a meaningful explanation for why individuals sexual preferences are so different? Human sexuality is the individual s capacity to have erotic experiences and responses. The individual’s sexual orientation influences their attraction for the other person. Thus, sexuality can also be perceived through one s thoughts, fantasies, desires, attitudes, values, and behaviors. Human sexuality in itself struck

Essay on American Imperialism - 1074 Words

nbsp;nbsp;nbsp;nbsp;nbsp;Since its inception, America as a nation has developed and progressed according to trends of change that collectively define an era. Like all other eras, the time period of 1875-1925 experienced growth, changes, movements, and new ideals. It is the way that these changes came about that defines this era. Americans started to push for changes in many arenas of life that were previously unchallenged. New experiences and opportunities were also presented to America that caused tributaries in the former American ideal. These pressures for change could not be ignored and thus America continued its maturity in a new and unique manner. The changes in the American sphere of life and the development of greater†¦show more content†¦The immigration was considered not to be easy to assimilate, and therefore a bigger problem than before. Nativist developed, as immigrants increased the urbanization problems and formed ethnic ghettos throughout the city while compe ting for jobs and working at lower wages than native-born citizens. This immigration brought on an increased fight for labor power, urban machines for maximizing the immigrants large collective power, another form of organization, and plans for urban reform especially the Wisconsin ideaquot;, and the city-manager plan. nbsp;nbsp;nbsp;nbsp;nbsp;All the reforms suggested to remidy these problems are known as progressive reforms. Progressivism is what the time period is most known for. A major feature of the progressive reform, is that a great deal of it came from the middle-class. A middle-class reform carries a great deal of weight, and also means that it is not a great class struggle, but that a higher class is looking to improve soical injustices. Progressivism is a general term that encompases the reforms of womens movements, granger movements, labor movements (including socialism), racial movements (pro and anti-black), nativism movements, moral/religious movements, and anti-trust movements. Later on, at the national government level, Theodore Roosevelt became the first true progressive president and brings to the forefront the idea of neofederalism, the square deal, and the new nationalism (later). He started toShow MoreRelatedAmerican Imperialism797 Words   |  4 PagesMaterial Appendix A American Imperialism Part 1 Complete the chart by identifying the following: Identify the countries or areas where the United States engaged in countries or areas where the United States engaged in imperialistic actions during the period from about 1870 to 1914. Discuss why each area was important to American empire building—political, economic, and social. Explain America’s expansionist ideals. What were some factors that justified American imperialist actions? Read MoreAppendix a American Imperialism1314 Words   |  6 PagesAssociate Program Material Appendix A American Imperialism Part 1 Complete the chart by identifying the following: Identify the countries or areas where the United States engaged in imperialistic actions during the period from about 1870 to 1914. Discuss why each area was important to American empire building—political, economic, and social. Explain America’s expansionist ideals. What were some factors that justified American imperialist actions? Identify the currentRead MoreThe American Imperialism Essay558 Words   |  3 Pagesabout American imperialism and its behavior. Historians such as William A. Williams, Arthur Schlesinger, and Stephen Kinzer provides their own vision and how America ought to be through ideas centered around economics, power, and racial superiority. Economics becomes a large factor in the American imperialism; but more specifically that expansion in foreign markets is a vital part in the growth of America. As historian Charles Beard puts it, â€Å"[it] is indispensable to the prosperity of American businessRead MoreA Brief History of American Imperialism1391 Words   |  6 Pageseventual spread of the American nation beyond the Mississippi into Native and French land, referred to as â€Å"Manifest Destiny† by John O’Sullivan, was rationalized as a realization of their God given duty. The Louisiana Purchase set the precedent for unrestricted westward expansion in America, and allowed for others to follow in his footsteps. Characterized by racist overtones, a lack of the â€Å"consent of the governed, and ethnic cleansing, there is no valid distinction between this American continental expansionRead MoreEssay On American Imperialism1265 Words   |  6 Pagesbook, Our Country, about why the United States should su pport imperialism. He himself is American, but where exactly in America is unknown. It is important that this established, as it makes it easier to understand his motivations for promoting what he thinks are best interests for America. The exact date of this publication is not given, but further research states it is from 1885. At around 1885 was a period of time where imperialism was a concept which was spreading quickly to many large countriesRead MoreAmerican Imperialism Research Study Essay1423 Words   |  6 PagesAssociate Program Material Appendix A American Imperialism Part 1 Complete the chart by identifying the following: †¢ Identify the countries or areas where the United States engaged in imperialistic actions during the period from about 1870 to 1914. †¢ Discuss why each area was important to American empire building—political, economic, and social. †¢ Explain America’s expansionist ideals. What were some factors that justified American imperialist actions? †¢ Identify the current politicalRead MoreAn Exercise Of American Imperialism1381 Words   |  6 Pages1846-1848: Southward Aggression II,† argues that the Mexican War was indeed an exercise of American imperialism. Throughout his presidency, James K. Polk made a promise to the American people to honor Manifest Destiny, expanding the territory of the United States to the Pacific Ocean. Polk was blinded by his tunnel vision, and was more than willing to pay the cost of thousands of Mexican lives (over twice as many as Americans) in pursuit of his goal. The Mexican government was weak, so, Polk took advantageRead MoreAmerican Imperialism - Essay997 Words   |  4 PagesAmerican Imperialism has been a part of United States history ever since the American Revolution. Imperialism is the practice by which large, powerful nations seek to expand and maintain control or influence on a weaker nation. Throughout the years, America has had a tendency to take over other peoples land . America had its first taste of Imperialistic nature back when Columbus came to America almost five hundred years ago. He fought the inhabitants with no respect for their former way of life,Read MoreThe Rise of American Imperialism Essay927 Words   |  4 PagesThe Rise of American Imperialism The idea of American Imperialism had both its advocates and its critics. One only needs to look at a map to see which side won. America has greatly expanded since its own phase as a colony of the greatest European Empire of the time. America became her own Empire through the accusation of vast territories through many different mean. Sometimes she purchases the mighty morsel, sometimes she forms it #8230; by the natural increase of her own people, sometimesRead MoreAmerican Imperialism: Characteristics903 Words   |  4 PagesAmerican Imperialism in the Nineteenth Century extended from several characteristics of America and American society, including but not limited to exceptionalism and manifest destiny. While these beliefs not only supported and manifested the perpetual effort to exploit and later completely oppress and subjugate the Native American populations within its borders, they also supported the later establishment of reservations and the practice of Native American boarding school education. But, American

Business Proposal Research DesignQuantitative Research

Question: Discuss about the Business ProposalResearch Design forQuantitative Research. Answer: Introduction: Research Design Research Approach A research approach is composed of quantitative research, qualitative research and both. Quantitative research is concerned with the positive paradigm. Here, data are collected and it is then converted into numerical structure so that statistical calculations can be concluded. On the other hand, qualitative research is concerned with the social constructive standard. It emphasises the socially constructed nature of reality. Here, the topic is about the nation branding of Pakistan as a Sufi Country. The research approach is qualitative because the topic is more concerned with the human behaviour, experience, emotions and contradictory beliefs of Pakistan. In the Pakistan history, Sufi has made an important place in the hearts of the Pakistanis. Sufi is a term used to address a person who is guided by their Allah or God. God is a belief, so, the research approach is qualitative. Research Objectives At first, in order to operate and explore Sufism in Pakistan, the nation needs to establish the core values of their own nation. The core values should include their cultures, their Qawalis and so on. These values should be durable, relevant and communicable as well as hold saliency for the potential tourist. Secondly, in order to highlight the role and dynamic aspects of Sufism, the nation should expose the original meaning of Sufism to the tourist and to the world. They should not make it a political issue and cause terror around the world. At last, in order to overcome the challenges, Pakistan needs to totally remove Jihad which is a false myth and should renew the true image of the nation. In this way, the nation can successfully brand their nation as a Sufi Country. Data Collection Methods Sufism is nothing but peoples beliefs in Pakistan and it is important to them. Therefore, qualitative data collection methods is being considered since this data collection method is concerned with the changes in perceptions of the people. Literature Review Introduction The literature review is collected and a theoretical background is explained. Here, the analysis is done and it is aimed for achieving the research objectives. It has been written earlier that the research objectives is the existence of Sufism in Pakistan as well as the Nation Branding. Nation Branding is concerned with the ideology of Sufism. The literature review also provides a detailed explanations of the strategies which can be made effective in case of Pakistan by using some examples of other nations(Philippon, 2014). The Birth of Nation Branding In August 2002, the concept of Nation Branding was developed and established in South Africa. It was developed during the establishment of IMC or International Marketing Council. Nation Branding has created an importance on the symbolic value of products. It have led many countries to highlight their unique characteristics. Nation branding has led to the enhancement of the tourism industry in South Africa. As a result, the tourism industry has led to development based on their strategic planning. Other countries such as Taiwan, Japan, China, Malaysia, South Korea, New Zealand, and Israel and so on has started practising Nation Branding(Philippon, 2014). The Concept of Nation Branding vs branding an organization The concept of branding is more concerned with the symbol, logo, design as well as name. Aaker and Biel said that brand is a designed for distinguishing any type of service or products of an organization to the customers. The identity of brand has become very important for the Pakistanis based on Sufism. The concept behind the nation branding reflects the image of the nation. For example, Pakistan approaches for nation branding. Since Sufism is their beliefs and also their cultures, so, they out Sufism in front to perform their branding. Nation brand can strongly exists in any country and among its all communities and societies. But there is a difference between the marketing a product and marketing a nation across the world. The image of a nation is influenced by their beliefs, lifestyles, society as well as culture. First of all, the marketing of a product is to capture the market and draw customers in order to sell their products and make lots of profits. But in case of nation bra nding, the country draws a huge number of tourist for their unique cultures, society and lifestyles. For example, Las Vegas is known as the place of entertainment. People come here to gamble in casinos. The brand value of Las Vegas is on top if it is observed from the side of Casinos. Moreover, the nation branding is a powerful tool which is utilized for capturing the attention of foreigners from the tourism point of view. A public community focus on improving the image of country so people outside the country are attracted for tourism purpose. The companies which only focus on marketing gains a competitive advantage over their rivals. But on the other hand, nation branding empowers a nation for increasing its competitive advantage in order to fetch new prospects for global industrial as well as service sectors. So it can be well argued that, nation branding is a term developed from marketing concept yet its wide features and proportions makes it confusing and complex. However, in modern era, tourism attractions and investments in tourism industries are majorly focusing nation branding. Tourism is a powerful source of increasing economic constancy and earnings opportunities. Moreover, some of the countries use their nation branding for the political issues. Most of the countries strengthens its nations branding by means of nation branding. The process behind the branding of a nation is an ethical step. There are some important components such as ideology and the integrity of the nation. These components play a major role in branding the nation. The nations must maintain its integrity and its ideology. For example, Myanmar is a country which is similar to Pakistan based on religious beliefs. The tourist are attracted to this country because of Buddhism. They maintain the ideology and integrity. Apart from these, the nation branding represents the total citizens of a country. Sufism as Nation Branding In Central Asia and Pakistan. Sufism is a culture which made an important place in cultural practice. Sufism is a trend which is followed by every citizens of the nations of Central Asia and Pakistan and it is present from the beginning and it do not come to an end. There is a story behind it and it is very interesting. After the death of a Saint, his followers try to revive the preaching and values of the Saint. In the memory of Saint, the followers rejoice the events of his birth, major aspects of life and death ceremonies in diverse ways suitable to culture and personal value of the saint. In most of the Asian countries, Sufism has a strong concept. From the past two hundred and fifty years, Sufism faced many challenges. Challenges such as conflict between the Sufism and Anti-Sufism were present. The ruins of the original Sufism is a mixed concept in the modern generation. People are declaring that the descendants of noble Sufi are the false image in modern generations. It is beli eved that modern Sufis is only a cover of original Sufis but they have no value inside them. Thus it became a threat to them. It is prophesied that if people of todays generation follows Sufism, it means that they are going on wrong path. Conceptual Framework This conceptual framework includes three major Sufism dimensions such as tourism appeal, musical appeal and ideological appeal. Tourism Appeal-Tourist are attracted to Pakistan because of Shrines, Mughal architectures and music, toms, beauty of Northern area of Pakistan and its Islamic culture and architecture. Musical Appeal-Based on the musical appeal, Pakistan is well known for Qawalis, which is a form of sufi devotional. Ideological Appeal- The ideological appeal is concerned with peaceful coexistence with the other countries. These three dimensions are extended and has concluded another conceptual framework for the study. The picture above is a conceptual framework. The effect of Sufism development as nation branding on this framework is described below: The negative picture of Pakistan is increasing overall currency because of the non-appearance of practical supervision by government as well as important partners. Pakistan as a Sufi brand can possibly develop into a solid nation brand (Menhas, Akhtar and Jabeen, 2013). The branding of Pakistan as a Sufi nation would not just make ready for framing an alternate arrangement of affiliations that would be decidedly opposing to the present militancy and radicalism situated discernments connected with Pakistan. However it would benefit the nation as a tourism destination. Today, Sufism has two dimensions. One is the Sufi tradition in Islam and another is Jihad which is false myth of Sufism. Jihad has evolved because of political issues and it started to cause terrors all around the world. Both of these dimensions are opposite of each other. Due to Jihad, the modern original Sufis are facing challenges. They are being murdered and hanged to death as people think them as Jihad. In order to solve this problem, the country should make use of marketing practices which must be assimilated with the theories of the implementation process of the policy. The nation should make use of data triangulation and several case studies The Sufis and Jihad got mixed into the minds of people. The modern Sufis need to follow strategies such as showing their originality. They need to start again and spread Sufism and act as non-violence (Menhas, Akhtar and Jabeen, 2013). References Menhas, R., Akhtar, D. and Jabeen, N. (2013). SOCIOLOGICAL ANALYSIS OF SUFISM (A Case Study Of Hazret Sultan Bahu, Shorkot, Pakistan). IJARBSS, 3(9). Philippon, A. (2014). A sublime, yet disputed, object of political ideology? Sufism in Pakistan at the crossroads. Commonwealth Comparative Politics, 52(2), pp.271-292.

Great Dakota Bank Online Banking

Question: Discuss about the Great Dakota Bank for Online Banking. Answer: Introduction: From the case of Great Dakota, three main factors determine the customers' lifetime value namely; a) The customers' acquisition cost, b) The revenue generated from the customers per annum, and c) the length of the customers' relationship with the bank. During the six-month marketing period, the bank added 70,500 (11750*6) customers while the existing customer who migrated from offline to online services were 12,000 (4000*0.5*6) (Frei Moon, 2006). Lastly, the new customers who signed for the online services were 11,985. The costs associated with the marketing campaign were as follows: a) advertising campaign at $2,000,000; b) Free online services at $ 4,077; c) the price of cash sweepstakes $ 200,000; and d) the cost of accrued fees awarded to customer would be $50,000 (assuming that an average of $25 is awarded to each customer). Therefore, the total cost of acquiring each customer was $27.32 (Frei Moon, 2006). Although the online service is a good initiative, the customers lack awareness and are skeptical about its usefulness. This is evident because 60% of the bank's offline customers have concerns about the service. Lastly, it was difficult to gain customer loyalty (Frei Moon, 2006). The bank should continue with the current marketing campaign. However, the following adjustments should be made: One, reduce the fee to increase the online customer base. Two, allow one-time gift for the first-time transaction conducted online to attract more customers (Gianiodis, 2014). Three, make its website more user-friendly, more secure and more reliable to increase its effectiveness. And, four make the bill payment services free this would act as a key feature of its online banking services (Gianiodis, 2014). References Frei, F. X., Moon, Y. (2006). Great Dakota Bank: Online Banking. Dakota: Havard Business School. Gianiodis, P. T. (2014). Open Service Innovation in the Global Banking Industry: Inside-Out Versus Outside-In Strategies. Academic Management Perspect.